*Mexikaresistance.com note: Interesting article on how our brains react to messaging. This begs the larger question: where are OUR messages? The enemy is actively working to program us in their image. This needs to be confronted!

The Santorum Strategy is not just about Santorum. It is about pounding the most radical conservative ideas into the public mind by constant repetition during the Republican presidential campaign, whether by Santorum himself, by Gingrich or Ron Paul, by an intimidated Romney, or by the Republican House majority. The Republican presidential campaign is about a lot more than the campaign for the presidency. It is about guaranteeing a radical conservative future for America.

I am old enough to remember how liberals (me included) made fun of Ronald Reagan as a not-too-bright mediocre actor who could not possibly be elected president. I remember liberals making fun of George W.Bush as so ignorant and ill-spoken that Americans couldn’t possibly take him seriously. Both turned out to be clever politicians who changed America much for the worse. And among the things they and their fellow conservatives managed to do was change public discourse, and with it, change how a great many Americans thought.

The Republican presidential campaign has to be seen in this light.

Liberals tend to underestimate the importance of public discourse and its effect on the brains of our citizens. All thought is physical. You think with your brain. You have no alternative. Brain circuitry strengthens with repeated activation. And language, far from being neutral, activates complex brain circuitry that is rooted in conservative and liberal moral systems. Conservative language, even when argued against, activates and strengthens conservative brain circuitry. This is extremely important for so-called “independents,” who actually have both conservative and liberal moral systems in their brains and can shift back and forth. The more they hear conservative language over the next eight months, the more their conservative brain circuitry will be strengthened.

This point is being missed by Democrats and by the media, and yet it is the most vital issue for our future in what is now being discussed. No matter who gets the Republican nomination for president, the Santorum Strategy will have succeeded unless Democrats dramatically change their communication strategy as soon as possible. Even if President Obama is re-elected, he will have very little power if the Republicans keep the House, and a great deal less if they take the Senate. And if they keep and take more state houses and local offices around the country, there will be less and less possibility of a liberal future.

FULL ARTICLE: Why the GOP Campaign for the Presidency Is About Guaranteeing a Radical Conservative Future for America | Election 2012 | AlterNet.