When César Chávez was asked what he thought about the term la raza, he answered the question with a question, asking, what was wrong with the indigenous race?

The word raza was popularized by José Vasconselos who in 1925 wrote an essay titled “La Raza Cósmica” (The Cosmic Race). Vasconcelos was an intellectual and intellectuals at the time took it to mean that Latin American was comprised of races from all over the world, and that the mixture had produced a new people who would transcend the “old world”.

But, as in the case of all words, meanings are distorted when they are not defined or put into context. In the case of la raza, it was given a bad name by some Latin Americans and Spaniards who wanted to play down the animosity of many Latin Americans toward Spain and the conquest. These leaders took to celebrating Columbus Day, October 12, as the day of the “discovery” of the Americas and the mixing of the races that included Spaniards.

Without any context, El Día de la Raza validates and accepts the argument that the indigenous peoples were fortunate to have been “discovered”, and receiving the blessing of Jesus Christ. Moreover, they argued the Indian benefitted from Spanish culture. But, history is about the truth, and the celebration of a manufactured holiday doesn’t make it so.

It is offensive to mark Columbus Day as a federal holiday. It is also offensive when classroom teachers try to impress their students with stories of the Nina, Pinta and the Santa María.

Some cities will even hold Columbus Day parades with Italians, Jews and Spaniards fighting for a piece of Columbus. For some of us, it is as offensive as celebrating Hitler’s birthday, which as far as I know, no sane group in the United States wants to claim.

Debunking the Columbus Myth is difficult because it has become legend, and it is part of our shared memory. Moreover, people want to believe it. They want the holiday, and the manufactured truth that makes Columbus an American hero. It is part of a Eurocentric worldview that reinforces feelings of American and European exceptionalism.

The truth be told, Columbus was not a great man. In his early career, he was conversant with the African slave trade of the Mediterranean and Atlantic Islands off the shores of Spain and North Africa that made huge profits. Columbus took these memories and their lessons with him to the Caribbean.

His voyages were for profit ventures; by contract he was entitled to 10 percent of the profits. Upon first encountering the indigenous peoples, Columbus wrote in his journal on October 12, 1492: “They should be good servants …. I, our Lord being pleased, will take hence, at the time of my departure, six natives for your Highnesses.” When he arrived in Spain, the natives were paraded through the streets of Barcelona and Seville.

On his second voyage, Columbus sent back Indians to be sold as slaves. In 1493 Columbus wrote to the Spanish Crowns: “”their Highnesses may see that I shall give them as much gold as they need …. and slaves as many as they shall order to be shipped.” Indeed, hundreds of Indians were shipped during Columbus’ voyages, and in 1505 Columbus’ son Diego became an African slave trader.

READ THE ENTIRE ARTICLE HERE: The Rancid Myth of Columbus » CounterPunch: Tells the Facts, Names the Names.